VTrips Review

VTrips is a Southeast-focused vacation rental management company headquartered in the Jacksonville, FL area, managing more than 7,000 properties across roughly ten states — Florida, Alabama, Georgia, South Carolina, North Carolina, Tennessee, Texas, Maryland, New Mexico and Hawaii. Founder Steve Milo started what became VTrips in 2002 and grew it, per investor Hudson Hill Capital (which made a minority investment in 2021), into "the 2nd largest VRM operator in the US" through more than 20 acquisitions of regional managers, including Southern Vacation Rentals, Carolina Retreats, Tybee Vacation Rentals and Taylor-Made Deep Creek Vacations. In March 2025, Milo stepped down as CEO — staying on as a board member and majority shareholder — and handed day-to-day leadership to Scott Seay, who had joined the company through the Southern Vacation Rentals deal.

How it works for owners

VTrips markets itself as a full-service manager — marketing and multi-channel distribution, dynamic pricing, professional cleaning coordination, 24/7 guest support and an owner dashboard for tracking performance, according to independent reviews from Awning and Fairly that we cross-checked against VTrips' own acquisition history. Its growth model is the roll-up, and the company says it deliberately doesn't erase what it buys: after acquiring Southern Vacation Rentals, Milo told Short Term Rentalz that VTrips "allowed those well-established brands to continue to operate, while bringing valuable resources and support to ensure continued profitable growth." In practice, that means an owner's day-to-day contact may still be the local company they originally signed with, now running on VTrips' corporate systems and capital. Signing up requires a direct inquiry — the owner-facing pages we opened (vtrips.com's owner-help and list-property pages) render mostly through client-side scripts and didn't expose fee terms, a rate calculator, or a published onboarding checklist to a direct page fetch.

What we could verify

We could not find a management-fee percentage anywhere on vtrips.com; it's quoted per property and market only, which matches what both Awning's and Fairly's independent reviews report. Those two outlets estimate a typical fee of 20%–30% of monthly rental revenue, plus a separately reported ~10% supervisory fee when VTrips oversees maintenance work — we're citing that as third-party reporting, not a confirmed VTrips figure, since the company doesn't publish one to check it against.

On the Better Business Bureau, VTrips' profile (registered under the legal name Vacation Rental Pros Property Management LLC) carries an F rating and is listed as not a BBB Accredited Business, with a customer rating of 1.11 out of 5 stars across 28 reviews and an active alert for "Misuse of BBB Name and/or Logo." Most complaints we read came from guests describing property condition and communication problems, but one dated, owner-side complaint stood out:

"We were charged a $661.5 Airbnb penalty for moving a guest even though we were never told about the penalty until it was charged" — filed September 15, 2025, still marked Unanswered. The same owner describes a delayed $500 maintenance-hold payment and calls the fee structure designed "to cheat owners by charging erroneous fees that are not disclosed or part of the contract and then withhold payments." (BBB complaint record)

That's one complaint, not a pattern we can quantify from a sample of roughly 26–28 total filings — but it's specific, dated and from an owner rather than a guest, which is the perspective that matters most for this review. We also tried to pull Yelp and Trustpilot ratings directly; both blocked automated access with an HTTP 403 error, so we can't independently confirm a current star rating on either platform. Third-party aggregators disagree with each other on the numbers — Awning's review cites a 3.7/5 Google rating and 3/5 on Trustpilot, while Fairly's review cites 2.1/5 on Trustpilot and 1.4/5 on Yelp — and since we couldn't load either platform ourselves to check which figure is current, we're flagging the discrepancy rather than picking a side.

How it compares to our top pick

VTrips' scale and acquisition-built infrastructure are real, and an owner who already works with one of its absorbed regional brands may see limited day-to-day change in who actually answers the phone. But the roll-up trade-offs are also real: no published fee, service quality that depends on which local operator absorbed your market, and a BBB file that skews negative on the ratings that are visible. One Fine BnB takes a different approach — a flat, published fee stated up front rather than a number revealed only after a sales call. See the full field in our best Airbnb management companies ranking.

Bottom line

VTrips is a legitimate, well-capitalized regional operator with real scale in Southeast leisure markets — this isn't a company we'd call a scam or tell every owner to avoid. But it asks you to sign before you see a fee, and its BBB record combines a low customer rating with at least one specific, documented owner complaint about undisclosed charges. If you're considering VTrips, get the management fee, the supervisory-fee terms and the contract length in writing — ideally from the specific local office that would manage your property — before you commit.