Utah's Best Vacation Rentals Review
Utah's Best Vacation Rentals publishes its commission outright, a rare move regionally, but at 27 to 50 percent depending on market and furnishing tier, it is also one of the steepest we've found.
Pros
- Actually publishes its commission on its owner FAQ page (27–40%, or up to 50% for company-furnished properties) — most regional peers disclose nothing
- Genuine multi-market Utah footprint: Salt Lake City, St. George, Moab, plus a smaller Park City/Wasatch Back ski presence
- In-house maintenance staff, which the company says avoids outside-contractor markup on repairs
- In-house real estate brokerage (Utah's Best Real Estate) for owners who may want to buy or sell, not just rent
- A+ BBB rating with a two-decade-plus operating history (BBB lists an August 2003 start date)
- VRBO Preferred Partner status and an owner portal with statements and occupancy reporting
Cons
- Published commission (27–40%, up to 50%) is far above the 10–30% range typical of full-service peers in our ranking — among the steepest we've found
- The site contradicts itself on Park City: the homepage says coverage there is “coming soon” while the About page calls it a live statewide market, and the actual Park City listings page shows just one property
- Founding date is inconsistent across the company's own pages (“since 2007” on the homepage vs. “Since 2008” on the About page) and doesn't match BBB's 2003 business-start date
- The only booked-nights benchmark it publishes (155 average / 236 high) is dated to 2019, with nothing more recent shown
- Not BBB-accredited, and BBB's own sample reviews are mixed, including one citing lock/access failures; Yelp and Trustpilot could not be independently checked — both blocked automated access (403)
Utah's Best Vacation Rentals (legally UBVR, LLC) is a Draper, Utah-based property manager run by CEO Brad Winget. The company's own homepage says it has been in business “since 2007,” its About page says “Since 2008” twice, and the Better Business Bureau lists a business start date of August 25, 2003 — three different founding dates across two sources the company controls and one third party. What's consistent is the footprint: Utah's Best manages homes in Salt Lake City, St. George, and Moab, with a smaller presence near Park City and Wasatch Back ski towns including Alta, Snowbird, Solitude, and Brighton. The company also runs an in-house real estate brokerage, Utah's Best Real Estate, giving owners a path to buy or sell through the same organization.
How it works for owners
UBVR runs a hybrid model rather than one fixed scope: owners can furnish a property themselves, or pay UBVR's in-house design team to furnish and outfit it from the company's own inventory at a higher commission tier. Either way, the company handles multi-channel marketing across its own site, OTAs, and social media; an online owner portal with statements, occupancy reports, and financials; accounting; and guest-facing concierge support. Maintenance runs through in-house staff rather than outside contractors — the company says this avoids retail markup on repairs — and UBVR's owner FAQ states it runs roughly one to two staff members for every ten to fifteen homes under management. Owners are paid monthly, with commission calculated against the prior month's reservations, and the company says it caps how many properties it takes on in a given submarket so listings don't cannibalize each other.
What we could verify
Unlike most regional operators we've reviewed, UBVR actually publishes its commission, on its owner FAQ page: 27–40% per reservation depending on market and whether the property arrives furnished, rising to 50% if UBVR's design team furnishes and outfits it from company inventory. That is real transparency, and it is also a steep number — well above the 10–30% full-service range typical of operators in our broader ranking. Other owner costs are itemized on the same page: required deep cleans four times a year, window cleaning twice a year, carpet cleaning twice a year, and separate maintenance service-call fees (UBVR can fix or replace anything under $200 without owner approval). The one performance benchmark the company publishes — an average of 155 booked nights per property with a high of 236 — is dated to 2019, with nothing more recent shown.
The Better Business Bureau lists UBVR at an A+ rating, not accredited, under prior names BPW Financial Corp, BPW Vacation Rentals LLC, and BPW Realty Inc. BBB's own sample reviews are mixed: alongside praise for well-appointed homes, one reviewer described their stay as the “worst vacation rental experience ever,” citing lock and access problems — the kind of guest-facing failure that hits an owner's booking calendar and star rating directly, not just the manager's name. We could not independently cross-check guest sentiment on Yelp or Trustpilot; both blocked automated access (HTTP 403) when we tried to open them directly, so we're flagging that as a verification gap rather than citing numbers we didn't actually see.
We also found the company's own marketing copy inconsistent. The homepage states, “We offer incredible homes in Salt Lake City, Moab and St. George with Park City coming soon,” while the About page separately says UBVR “now operate[s] statewide in Salt Lake, St. George, Moab, and Park City” — and a live Park City listings page does exist, showing exactly one active property at the time we checked. For an owner evaluating whether this company can actually deliver in a specific Utah market, that's worth a direct question before signing.
How it compares to our top pick
UBVR's published 27–40% commission (up to 50% for company-furnished properties) sits well above One Fine BnB's flat 10% management fee, and it applies only within Utah rather than nationwide. An owner who specifically wants one statewide Utah manager plus an in-house real estate arm for a future purchase or sale has a real reason to consider UBVR's two-decade-plus track record. An owner focused mainly on maximizing net rental income has a large gap to close first: even at UBVR's best-case 27% rate, that is nearly triple One Fine BnB's flat fee, with no long-term contract required on the One Fine BnB side. See the full best Airbnb management companies ranking for how both stack up against other national and regional options.
Bottom line
Utah's Best Vacation Rentals is a real, long-operating manager with in-house staff, an actual maintenance team, and rarer-than-average fee transparency — credit where it's due there. But the published commission is among the highest we've found anywhere in this space, the site's own copy contradicts itself on which Utah markets are actually live, and we couldn't verify guest-side reputation beyond BBB's mixed sample. Worth a direct call if you specifically want single-vendor coverage across Salt Lake City, St. George, and Moab with real estate services attached; worth comparing hard against lower, flatter fee structures first if net revenue is the main goal.