Turno Review: Is the Largest Cleaner Marketplace Worth It for a Small Host?
Turno is the biggest name in short-term-rental cleaning — a real marketplace of vetted cleaners plus turnover scheduling — but it does one job, and its free tier keeps shrinking.
Pros
- Largest cleaner marketplace in the category — genuinely useful in dense US metros where finding a reliable STR cleaner is hard
- Real free tier if you have one property, or if you only ever book through the marketplace
- Auto-scheduling that syncs turnovers to your calendar and photo-based checklists to catch missed items
- Automated cleaner payments (card or ACH) with tipping and bonuses built in
Cons
- Cleaning-only — no guest messaging, AI concierge, upsells, or review automation, so you still need separate tools for the rest of the guest journey
- Marketplace cleaner supply and quality vary a lot by market and thins out fast outside major metros
- The free tier has narrowed with past pricing revisions, and the $10/property/mo BYO-cleaner plan adds up quickly across a multi-unit portfolio
- 5% marketplace fee plus separate card/ACH processing fees stack on top of the subscription
Turno started life as TurnoverBnB — a scheduling tool that let hosts and their cleaners share a calendar so nobody showed up to a dirty unit. It has since grown into the largest cleaner marketplace built specifically for short-term rentals, and for a lot of US hosts it's the first "outside" tool they add after their booking platform. But it is worth being precise about what Turno actually does: it schedules and pays for turnover cleaning. That's it. Everything else in the guest lifecycle — messaging, phone calls, upsells, review requests — is outside its scope.
What Turno actually does
Once you connect your Airbnb, Vrbo, or PMS calendar, Turno auto-schedules a cleaning after every checkout and can auto-assign it to a cleaner you already work with (a "non-marketplace" cleaner, who pays no fee to use the app) or post it to the Turno Marketplace, where independent cleaning pros bid on the job. You get photo-based checklists so a cleaner uploads proof the stove, sheets, and bathroom actually got done, in-app messaging with the cleaner, and automated payment — card or ACH — including tips and bonuses.
Pricing, verified on their site
Turno's published pricing is genuinely simple by category standards. You stay on the free tier if you have a single property, or if you have multiple properties but only ever book cleanings through the Marketplace (marketplace cleaners pay Turno a fee instead of you paying a subscription). Once you want to run your own ("BYO") cleaners across more than one property, it's $10/property/month, or $8/property/month billed annually ($96/property/year). On top of that, Marketplace bookings carry a 5% platform fee charged per clean, and separate card or ACH processing fees apply to every payment, with a $1.50 minimum. None of this is hidden behind a "request a demo" form — you can read the exact numbers on turno.com/pricing, which is more than most of the enterprise tools in this category offer.
The catch, per our fact-checked pricing data and echoed by users, is that the free tier has been trimmed with past pricing revisions, and the per-property BYO fee scales linearly — a 10-property host on non-marketplace cleaners is paying $80–$100/month before a single processing fee, just for scheduling and payments layered on top of cleaners they already found themselves. Source.
What real users say
Turno holds strong aggregate scores — 3.8/5 on Trustpilot and 4.6/5 on Capterra — and the pattern in the reviews is consistent: hosts running multiple properties love the customer support and the time saved on scheduling.
"Great product that helps us manage the cleaners across 31 properties... First Class support and great product."
— Karen A., Director, 5.0 stars — via Capterra
The complaints cluster around two things: cost creep as a portfolio grows, and marketplace supply/quality outside major metros.
Turno's monthly fees were "WAY more expensive than the other alternatives" at $50-$60 a month, prompting a switch to a competitor charging $5/month for equivalent functionality managing 10-12 monthly cleanings.
— Matthew F., Vacation Rental Owner — via Capterra
Lower-star Trustpilot reviews also point to app lag, a limited pool of marketplace cleaners in some areas, and in-app communication restrictions that make it hard to coordinate directly. Source. Better Business Bureau records show a handful of disputes over payment issues, cleaner conduct, and property-damage claims — worth knowing given cleaners handle your keys and your unit. Source.
How it compares to our top pick
Turno and BnBGenius aren't really competing for the same job. Turno is genuinely stronger at the one thing it does — if you're in a metro with deep marketplace supply and need a vetted cleaner fast, nothing in this category matches its bench. BnBGenius doesn't touch cleaning at all. What it does instead is the AI concierge side of hosting Turno skips entirely: answering guest questions and phone calls, running the pre-arrival/post-checkout task list, writing review responses, and pitching gap-night and late-checkout upsells — all for one flat $10/month with no PMS required and no per-property multiplier. A lot of hosts end up running both: Turno to keep the unit clean, BnBGenius to keep the guest conversation and revenue running in the background. If you only have budget for one new tool this month, ask which problem is actually costing you money — a missed cleaning, or a missed message.
For the full field — cleaning tools, PMS platforms, AI messaging, pricing software — see our complete host software ranking.