Coastline Resorts Review

Coastline Resorts is a full-service short-term rental manager based in Myrtle Beach, South Carolina, covering the Grand Strand from North Myrtle Beach and Little River down through Surfside Beach, plus Sunset Beach and Calabash just across the North Carolina line. Founded in 2018 and headquartered at 413 Broadway Street in Myrtle Beach, the company manages oceanfront condos, golf villas, and large family homes — and it owns a genuinely distinctive asset most local competitors can't match: Golf Trek, a Myrtle Beach golf-package operator that Coastline's own site says brings over 50,000 golfers a year into its rental inventory. In September 2024, Coastline Resorts merged with Beach Vacations, another established Grand Strand operator, adding a second layer of scale on top of an already multi-market footprint.

How it works for owners

Coastline pitches a turnkey model: hand over a property and it handles distribution (Airbnb, Vrbo, Booking.com, Expedia, and Google, plus its own branded booking sites), a dynamic pricing algorithm tied to seasonality and local events, in-house maintenance and cleaning crews, keyless entry systems the company says are monitored in real time, and Matterport 3D tours for listing photography. Owner accounting and statements run through Streamline VRS — a widely used third-party vacation-rental platform rather than an unnamed proprietary system — and owners log in at a standard owner.streamlinevrs.com portal. Alongside Golf Trek, the rental-management page lists several other Grand Strand resort brands under its umbrella (Sea Trail Resort, Shaftesbury Suites, Village at the Glens, Affordable Large Properties), which gives it more built-in distribution than a typical single-brand regional manager. The entry point for new owners is a free rental evaluation rather than an instant online quote.

What we could verify

We could not find a published management fee or commission percentage anywhere on the site — not on the homepage, the rental-management page, or the Myrtle Beach location page. That puts Coastline in the same “call for pricing” bucket as most of its Grand Strand peers, but it means owners won't know their real number until after a conversation. Portfolio size is given only as “hundreds of rentals throughout the Grand Strand,” with no exact count, no market-by-market breakdown, and no year-over-year figure to check it against.

On the merger: a WebWire press release confirms the Beach Vacations tie-up closed on September 13, 2024, with a quote from Parker, described as owner of Coastline Resorts, framing it around combined marketing reach for guests and owners. What the release doesn't say is what changes for existing Coastline owners' contracts, what the combined portfolio looks like, or whether the Coastline brand continues indefinitely alongside Beach Vacations — both were still operating under separate names as of our research. CB Insights independently lists the same 413 Broadway Street headquarters and confirms the merger, which is a useful cross-check that the company is active and not a shell.

The About page lists eight leadership names and titles — CEO, COO, Account Manager, Sales Support, Order Manager, Designer, QC Manager, Head of Design — with no bios, tenure, or background provided for any of them, so we can't independently assess the team's experience. We also looked for a Better Business Bureau record under Coastline Resorts' own name and address and couldn't find one. A similarly named “Coastline Beach Rentals” BBB profile does exist, but BBB's own file identifies that business as a DBA of Casago Myrtle Beach at a different street address (516 Broadway St, not Coastline's 413 Broadway St) — a separate national-franchise operator entirely. We're flagging that distinction explicitly so it isn't confused with the company reviewed here. Guest-review platforms including TripAdvisor blocked our direct access during research, so we couldn't independently confirm guest-side satisfaction for Coastline-managed units either way.

How it compares to our top pick

Coastline Resorts' edge is real: owning Golf Trek gives it a built-in demand channel most Grand Strand managers don't have, and the Beach Vacations merger adds scale on top of a footprint that already spans six coastal communities. Where it falls short of One Fine BnB is transparency — no published fee, no exact portfolio count, no leadership backgrounds, and a merger announcement that leaves owners guessing about what happens next to their contract and their brand. If you're a Grand Strand owner who wants golf-package demand and don't mind getting your fee on a call, Coastline is worth evaluating. If you want pricing and post-merger questions answered in writing before you pick up the phone, compare it against the rest of the field in our full best Airbnb management companies ranking.

Bottom line

Coastline Resorts is a legitimate, active, multi-market Grand Strand manager with a unique golf-package demand engine and fresh M&A scale — but bring your questions about pricing, the Beach Vacations integration, and leadership background, because none of it is on the website yet.