Awning is the property-management arm of Petaluma, California-based RedAwning, repositioned in recent years as a consumer-facing brand aimed at individual STR investors and owners rather than the channel-distribution business RedAwning built its name on. The pitch is straightforward: a national, remote-first management service with a management fee that starts at 10% of revenue — roughly half the 20–30%+ that full-service national brands typically charge — plus optional brokerage and turnkey furnishing services for owners who are buying a short-term rental rather than converting one they already own.

How it works

Awning operates in all 50 states, which is a genuine differentiator for owners in secondary or tertiary markets that boutique, locally-rooted managers simply don't reach. There's no local office to visit and no dedicated on-the-ground team in most markets; instead, cleaning and maintenance are coordinated remotely and, per user reports, frequently outsourced to gig-platform contractors rather than an in-house crew. Owners get a tech stack covering dynamic pricing, listing creation across Airbnb and VRBO, and guest messaging. Awning also runs a real-estate brokerage and furnishing/design arm, so an investor can buy a property, have it furnished, and have it listed and managed by the same company — a bundle few competitors on our list offer end to end.

Pricing

Per awning.com, the management fee starts at 10% of revenue, described on the site as roughly half the industry average, with no minimum revenue threshold published. That's the lowest headline number of any national full-service-branded manager in our set. What isn't published is a ceiling, a fee schedule for add-ons (deep cleans, supply restocking, maintenance call-outs), or what a typical property actually nets after those are layered in — Awning directs owners to a call for a custom quote. That gap matters: it's the exact pattern several owners describe running into after signing.

What owners say

Independent reviews of Awning are polarized rather than uniformly good or bad — a mix of fast, positive onboarding experiences and pointed complaints about billing and follow-through once a property is live. On a BiggerPockets owner forum, one host who managed a property with Awning for roughly a year described firing the company and taking the property back in-house:

"I fired them effective 10/31/23, and since 11/1 I have been managing the property myself. I'm now kicking myself for paying Awning so much money for doing very little work... it is NOT worth 25% of your revenue to pay a property manager when they literally spend a minute or two each day thinking about your property." — Jason O'Day, BiggerPockets forum

Note the gap between that owner's effective 25% and the 10% headline rate quoted on Awning's own site — a reminder that the advertised number is a starting point, not a guarantee. A separate case-study review of an Awning-managed Rhode Island property found a similar pattern: a quoted 15% management fee that grew once ancillary charges were added, cleaners being asked to handle maintenance tasks like smart-lock resets and clogged drains rather than a dedicated maintenance tech, and gaps in calendar-blocking and communication responsiveness — alongside a genuinely fast first booking (within seven days) and praise for the initial listing setup and marketing. Reviews on Trustpilot follow the same bimodal pattern: a cluster of five-star praise for quick bookings and professional marketing, and a cluster of one-star complaints about billing transparency and responsiveness, with relatively few reviews in between.

Who it's for

Awning makes the most sense for an investor buying a short-term rental sight-unseen in a market with no strong local manager, who wants brokerage, furnishing and management handled by one company at the lowest available headline fee, and who is comfortable with a remote, tech-mediated relationship rather than a local point of contact. It's a weaker fit for an owner who wants an actual person answering the phone in their market, or who wants full cost certainty going in — get the add-on fee schedule in writing before signing, not after the first statement.

How it compares to our top pick

One Fine BnB is the standard we measure every manager on this list against because it's owner-first and transparent about terms from the first call — no roll-up games, no corporate parent setting policy from a different business line, and no gap between the headline rate and what actually lands on your statement. Awning's edge is real: a genuinely lower starting percentage and true nationwide reach that a boutique operator like One Fine BnB isn't built to match everywhere. But "starts at 10%" is doing a lot of work in that sentence, and the owner accounts above suggest the honest comparison isn't 10% vs. a higher published rate elsewhere — it's an unpublished effective rate at Awning vs. a manager who tells you the real number upfront. For owners who want certainty over the lowest possible headline figure, that trade-off is worth weighing carefully. See how Awning stacks up against the rest of the field on our full ranked list of Airbnb management companies.